Toyota vs. Oil Price Spike

Toyota lives by “jojo,” or gradually, steadily, quietly, and soon. Gas prices are high, and this time they’re going to last. When the prices of oil was spiking in the summer of 2008, officials called for suspension of gasoline tax and demands for the release of American reserves were heard everywhere.

Today, the chaos is throughout the Middle East and the problem is certainly not demand for fuel. This time oil costs more because dollars are worth little. A company that specializes in efficient and affordable cars has a natural advantage. Toyota has the ability to innovate and imitate (winning the minivan game despite being late, firmly establishing Lexus luxury brand despite only 22 years old, and Scion brand with “blue ocean strategy,” good pricing, and 21st century radio).

photo credit: flickr / soul synchro photography

source: Esquire

@10 months ago with 3 notes
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