The Relativity Media Film Way

Relativity Media executives rely heavily on data. They use what they call a regression analysis - a computer deep-dive into dozens of variables that could affect a film’s potential performance, such as genre, release date, and actor’s appeal - before deciding to greenlight a film. The goal is to limit the company’s risk.

Relativity Media also tries to limit losses by filming in countries that offer lucrative tax incentives and selling off foreign distribution rights before a film is released, which can potentially cover more than 60% of production costs.

@10 months ago
#Business #film