Disney Brainwashing

Disney opened its first English-language academy in China in 2008, and demand for English instruction has increased so much that the company has tripled the number of its schools to 22. It’s a very efficient way of marketing their brand as well as amusement park. They’re starting years early, brainwashing Chinese children and cultivating them as potential clients in a very indirect, yet penetrative fashion.

source: BusinessWeek, Shang Yang, Michael Wei, Margaret Conley

@9 months ago
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